Music In Motion
A simple, yet collaborative experiment turned epic, cinematic experience.
Artists are like mad scientists – odd-thinking, non-conformists with a propensity for creating vibrantly original and socially captivating work. So what happens when you put two of these innovators in a room together and set them in motion?
Toyota presents Music In Motion is a glimpse of that genius at work. For this video series, we paired creative risk-takers—innovators from the visual art world with musical innovators—and watched as they worked through their creative process. This collaboration and creative framework gave our amazing talent the opportunity to let loose, do their thing, and embark on a road less traveled. The result? Adventurous and spontaneously amazing creations that aligned with Toyota Avalon’s core audience: non-conformist rule-breakers who follow their heart, not the crowd.