The car buying experience can be a journey to say the least. The tried and true “test drive” that is a useful gauge in that process got a unique twist in Bright Side Test Drives.
This two part scripted series featured stories of people at different crossroads in life. As they consider a new vehicle for that next chapter our good friend and comedian, Godfrey, is injected into their ride to help them with their decision.
CarMax wanted to showcase that they have you covered for any vehicle needs that you might have. Then, we had fun with the notion of a surprise “life coach” to help with the decisions beyond your automobile. Whether it is was popping the question or pursuing your dream, we wanted consumers to look beyond the vast car lot and discover the bright side.