When the holidays roll around it is time for family gatherings, gift giving and good food. We tapped Cedric the Entertainer to bring these dynamics to life in stories that show how he takes on the holidays.
With some help from Walmart, Cedric gives this hectic time of year a shot of humor infused solutions. In three episodes that aired on Television and digitally, the comedian and his family go through super-relatable holiday scenarios that we all know far to well. Each installment covered off specific Walmart holiday initiatives and those cultural nuances—from the uncle’s feature length prayer over the fresh food to the last minute “honey do’s” from the wife. As the inaugural foray into long form content for Walmart, the series may have just created a tradition about...tradition.