Families enjoying traditional holiday celebrations aren't known to count calories. So to promote their "Fresh" offerings during the season, Walmart partnered with One X to show African American consumers healthy holiday alternatives.
Remixing With Chef Roble is a multi-episode celebrity cooking show hosted by the renowned Chef Roblé, featuring the legendary MC Lyte, R&B crooner Raheem DeVaughn and comedian Anthony Anderson’s mother, Doris Hancox. The series delivered nearly 400K video views through Facebook, with more than 4,000+ shares per video, as well as thousands of comments and likes. It also received 6.7M video views with 85%+ engagement. For the work, we won a Telly Bronze Award in the Web Series Category.