The Formula

There is a science to the hustle of the successful and we broke it down to the very last compound.

The Formula: Science of the Hustle featured three installments that tell the story of hard working talented individuals Rotimi, Teyonah Parris and Mack Wilds. The All-new 2016 Chevy Cruze wanted to appeal to social capitalists who are hustling and discovering their way through young adulthood. We built a custom digital destination where each influencers formula was broken down on a unique interactive page complete with sharable video content, gifs and memes. Our influencers also shared their stories directly with their fans on social media with engaging content that spoke to various aspects of their hustle. The Formula was designed to give insight to the specific elements that go into each influencers success and inspire an audience that is in the midst of making it happen for themselves.