The Bright Side

The bright side is more than a place where light shines. It's a glowing example of good things in tough times.

Applying this simple thought to Carmax's new creative approach, One X wanted to both shine a light on and reward local community heroes who bring the bright side to others through their selfless acts of service. The Bright Side is a series of long and short form videos that profiled inspiring stories of individuals making a positive impact in Black communities and allowed Carmax to support their efforts in meaningful ways.

Juju Harris

Brett Myers