Front Row: Jidenna

Jidenna is the kind of dynamic performer who has the power to really captivate an audience. One X Studios and Toyota agreed that he would be just the right performer to hold a surprise concert in Atlanta, GA that would be shot in 360-degrees.

Front Row not only puts viewers in the best seat of the house for Jidenna's explosive concert but also takes them backstage to learn more about the artist and what goes into his electrifying performance. One X later mailed out thousands of free VR headsets so that viewers at home could experience the concert from the Front Row.