Understanding the purpose behind the work that we do is not only something that encourages us to keep going but can also inspire others who are own their own journeys,

To show their support for hard-working people striving towards their dreams, Wells Fargo enlisted the One X team to feature the inspiring stories of three such individuals: acclaimed singer/songwriter Melanie Fiona, photographer Jamacia Gilmer, and University of Phoenix CFO, Byron Jones. The Why I Work campaign resulted in a 12% increase in consideration for the brand and inspired others to tell their Why I Work story through social media.